FIGAP/VIV Mexico 2012 will be held in Guadalajara, Mexico. The international world of suppliers and buyers active in the Latin American region will come together at the Expo Guadalajara. FIGAP/VIV Mexico 2012 showcases the industry's developments by the Feed to Meat concept. Feed to Meat brings together supply and demand within the complete animal protein chain. The driving force behind the chain concept is that animal feed and animal health are vital for meat quality and safety. FIGAP/VIV Mexico 2012 will represent the meat production process from start to finished product.

Explore your challenging opportunities in Mexico
The animal protein industry in Latin America is on the upward move. Promising business opportunities can be found throughout the Feed to Meat chain in this region. Gerard Leeuwenburgh, director international exhibitions VNU Exhibitions Europe made a chose Mexico specifically. “Mexico is a perfect match to the Feed to Meat principle as it offers a broad range of activities and business development in several compatible areas concerning a range of species. Mexico is an important producer in the field of poultry, cattle, pork and fish, as well as animal feed. The market developments can be seen as an added bonus. Mexico has a large domestic market and is an important exporting country with free trade agreements, not only with NAPTA, EU, but also with Japan.”