From 25 September until 2 October 2011 VIV Worldwide organized a Dutch Road Show about animal production in Mexico.VIV and the Mexican Partner FIGAP are the organizers of the international trade event for animal production FIGAP/VIV Mexico 2012.

At the IPE in Atlanta a new VIV initiative was announced: FIGAP/VIV América Latina 2010. The exhibition takes place from October 21 – 23, 2010, in Guadalajara, Mexico. It is a joint-venture between FIGAP, the leading animal husbandry trade show organiser in Mexico, and VNU Exhibitions Europe. The new combination offers international and national companies a strong livestock business platform in Latin America’s emerging market.

The Latin American poultry industry is characterised by a wide variety of domestic preferences and business traditions. Consumer demands differ greatly per country and influence production and processing. Besides a focus on domestic markets, more and more companies are trying to explore export markets